The business of creators, reported weekly.
Platform money, brand deals, funding and policy. Every story is a short, original summary with links to the original reporting.
YouTube is testing a bonus that pays Shorts creators for consistency
An invite-only pilot pays a monthly minimum for hitting an upload target, plus a views-based bonus. It's the first concrete piece of the incentive system YouTube promised when it raised the Shorts revenue bar.
The TikTok Shop math: twenty videos beat one, by a lot
A report built on 1.5 million product samples says small creators posting repeatedly drive far more sales per video, and brands are starting to add flat fees on top of commission.
TikTok bets bigger on creator-led microdramas
A new slate with Made By Us Studios pairs creators like Hannah Stocking and Adam Rose with Hollywood producers, after Issa Rae's Screen Time became TikTok's top-performing show.
Money moves: Melius, Round and Affinity Labs raise
An AI creative-production platform, a short-form campaign agency and a studio that co-founds software brands with creators all closed rounds in the…
Brands are buying creators like ad inventory now
Boosted creator posts are on track to out-earn sponsored content itself, and the market is splitting into two businesses: creative partnerships at…
Live Nation is backing a roll-up of creator management firms
Creator Nation, led by Scott and Alexis Fisher, will acquire and scale creator-management businesses, with first acquisitions expected in the coming…
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